{"title":"Turtleneck","description":"\u003cp\u003eHello! We are Helmut and Philip, the managing directors of HalmBrüder GmbH i.G.\u003c\/p\u003e\n\u003cp\u003eHelmut manages a medium-sized family business based in Heppenheim on the beautiful Bergstraße. Here he develops high-quality stainless steel components for various applications and industries. Philip is a student of media and business psychology in Frankfurt.\u003c\/p\u003e\n\u003ch2\u003eSustainability connects generations!\u003c\/h2\u003e\n\u003cp\u003eDuring a family vacation in the summer of 2019, it became clear to us once again that we \u003cstrong\u003eneed plastic-free alternatives\u003c\/strong\u003e! Even the Mediterranean Sea is not spared from environmental pollution. This became apparent during a joint walk. \u003cstrong\u003eGarbage bags, disposable cutlery, and plastic straws\u003c\/strong\u003e are now part of almost every beach landscape. This sad truth became our motivation. We asked ourselves why people buy single-use products for which alternatives already exist?\u003cbr\u003eThe answer to this question probably lies in convenience. With almost every alternative, you have to give something up – and the same applies to \u003cstrong\u003edrinking straws\u003c\/strong\u003e. Some soften, others cannot be bent, and the next ones can break. This was also noticeable during a later visit to the hotel bar when little more than soggy cardboard remained of the paper straw.\u003c\/p\u003e\n\u003cp\u003eBack home, we didn't have a concrete plan yet, but we had the goal of finding plastic-free alternatives without direct compromise.\u003c\/p\u003e\n\u003ch2\u003eWhere there's a will, there's a way!\u003c\/h2\u003e\n\u003cp\u003eOnce again, the well-known saying \"Where there's a will, there's a way!\" proved true.\u003c\/p\u003e\n\u003cp\u003eBack at the company, Helmut reported on his experiences in the Mediterranean. Everyone understood this problem, and the solution was not long in coming. In the same week, Helmut and his development team (Jonathan Noack, Matthias Jahn, and Thomas Münch) came up with the idea of repurposing a \u003cstrong\u003ecable protector\u003c\/strong\u003e made of stainless steel into a drinking straw. \u003cstrong\u003eThe trick:\u003c\/strong\u003e The cable protector consists of \u003cstrong\u003eflexible stainless steel\u003c\/strong\u003e! Only the diameter, length, and shape had to be adapted to that of a \u003cstrong\u003edrinking straw\u003c\/strong\u003e. Philip was always involved in this process and came up with clever design suggestions. \u003cstrong\u003eIn November 2019\u003c\/strong\u003e, the time had come: the first prototype was ready.\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0610\/0061\/4134\/collections\/cropped-Turtleneck_Halmbueder-Logo_trans.png?v=1663832597","url":"https:\/\/wartundvoll.com\/en\/collections\/turtleneck.oembed","provider":"Wert\u0026Voll","version":"1.0","type":"link"}